About us
About Us
Established in 2013, our primary mission is to foster creativity and innovation, elevating Thai goods and brands to a global scale – attaining the status of a “World Class Thai Brand.” Our remarkable performance over the past decade, marked by consistently rising sales and recognition from esteemed organizations, bears testament to this commitment. At present, EVERMORE proudly offers an array of five distinct product categories: snacks, drinks, meals, health supplements, and beauty innovations. Leveraging diverse channels, we distribute these products not only within Thailand but also to numerous nations worldwide.
Vision
Committed to elevating brand quality, fostering global competitiveness through creativity, innovation, and uncompromising standards.
Mission
As an organization, we embody the values of “Fun,” fostering happiness, “Fair,” promoting sincerity, and “Forward,” dedicated to delivering an uninterrupted stream of the finest quality products and services to our esteemed consumers. Because ‘the best can’t stop us.
FUN
Create happiness through fun.
FAIR
Delivering fairness every step of the way.
Forward
Continuous provision of top-quality products and services to our valued consumers.
Milestones
2013
Established the company.
2014
Launched “Playmore” brand.
2015
Introduced best-selling watermelon candy.
2016
Expanded to South Korea with “Playmore.”
2019
Entered the ASEAN market with “Playmore” in Vietnam.
2020
Launched “Thai Tastie” brand.
executive
jak leelathayphawan
Co-founder
jirata siriwattanakorn (jesse wong)
Co-founder
withida wongsudalak
Co-founder
Awards
‘Evermore’s ‘Playmore’ Wins Top Influential Brand 2022 Award, Reinforcing its Beloved Desserts Across Asia.
Playmore, a popular candy and confectionery brand from Evermore Co., Ltd., won the 2022 Asia’s Top Influential Brands Awards. Named “Most Influential Consumer Brand” across Asia at the 2022 Asia’s CEO Summit & Award Ceremony by Influential Brands Singapore and Neo Target Co., Ltd.
BrandAge Spotlights Candy Giant ‘Jack the Shaker’ as ‘Playmore in the candy market
The candy “Playmore” is one of the interesting case studies in creating a buzz in the nearly 9 billion Baht candy market over the past 1-2 years. It’s another fascinating marketing lesson about entering a market surrounded by major players, such as Mondelez, owners of popular brands like Halls and Cadbury, or even players from the Philippines like “Jack and Jill.” However, the business owner referred to as “Jack” has managed to make a mark with pride, serving as another source of inspiration for our local SMEs. If they have good strategies, they can establish a solid presence in the market, just like Playmore has demonstrated in recent times.
Thailand’s Most SocialPower Brand
by BrandAge and WISESIGHT 2019
Candy and Gummy No.1 BestSeller for 2 consecutive years
by The Nielsen Company 2018
Asia’s Top InfluentialBrands Awards
by Neo Target Company Limited and Influential Brands® (Singapore) 2022
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