Playmore, a popular candy and confectionery brand from Evermore Co., Ltd., won the 2022 Asia’s Top Influential Brands Awards. Named “Most Influential Consumer Brand” across Asia at the 2022 Asia’s CEO Summit & Award Ceremony by Influential Brands Singapore and Neo Target Co., Ltd.
Mr. Jirata Siriwattanakorn (Jesse Wong) and Mr. Jak Leelathayphawan, founder and executive director of Playmore brand Up for 2022 Asia’s Top Influential Brands Awards, 2022’s Most Influential Consumer Brand Award in the candy and confectionery category. with Mr Pipat Ratchakitprakarn, Minister of Tourism and Sports Presided over the opening ceremony and presented the awards on March 14, 2023 at the Chatrium Riverside Hotel.
In their elated response to the recognition, Mr. Jirata Siriwattanakorn (Jesse Wong) and Mr. Jak Leelathayphawan highlighted the significance of this award, showcasing Playmore’s continued success in captivating consumers’ hearts. Moreover, they expressed immense pride in Playmore’s achievement as a Thai dessert brand, gaining global recognition through a consumer satisfaction survey conducted by a distinguished global organization.
As part of their continued commitment to innovation and customer satisfaction, Playmore plans to introduce over 50 new snack products throughout the year, aimed at enlivening the snack market. Furthermore, their expansion strategy includes penetrating the European and American markets, bolstering their status as a World Class Thai Brand with the motto “more play, more delicious,” as emphasized by Mr. Jirata.
Playmore is renowned for its red bottle of watermelon candy and creative gummies that infuse fun into every moment. With over 20 products currently available in more than 13,000 7-Eleven stores nationwide, the brand resonates with consumers seeking delightful experiences. Additionally, Playmore’s partnership with popular presenter ‘Yaya’ Urassaya, introduced at the end of 2022, aims to revitalize the candy market once more.
The Top Brand Award 2022 conducted by Influential Brands (Influential Brands), Singapore, together with Neo Target Co., Ltd., involved extensive research and insights into Asian consumers for over two decades. This year, the survey focused on Gen Y consumers in Thailand and conducted market research in six Asian countries, including Singapore, Thailand, Malaysia, Indonesia, Vietnam, and China, to gauge consumers’ opinions and preferences on brands in the region.
