The candy “Playmore” is one of the interesting case studies in creating a buzz in the nearly 9 billion Baht candy market over the past 1-2 years. It’s another fascinating marketing lesson about entering a market surrounded by major players, such as Mondelez, owners of popular brands like Halls and Cadbury, or even players from the Philippines like “Jack and Jill.” However, the business owner referred to as “Jack” has managed to make a mark with pride, serving as another source of inspiration for our local SMEs. If they have good strategies, they can establish a solid presence in the market, just like Playmore has demonstrated in recent times.